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Thoughts on CRS Funnel Development

Customer Response System Funnel Development

For those of you who may be wondering what type of funnel I’m talking about wikipedia has a good article about it here

At this point the CRS prototype has email capabilities. A survey system has been installed and database infrastructure created to begin including surveys that will fit the funnel model framework. Including flash based ads would also be a good idea, but a  finding user friendly Linux based software with a low learning curve has proven to be a obstacle. Until this obstacle is overcome the focus of the development work will be leveraged on developing lime surveys that progressively gain depth in terms of data collected and provided to end users as they are engaged through the CRS. The current CRS model will provide generic as well as application specific surveys. Data collected will be localized to the application only and will not be shared among applications. In addition to this a touch scale is being developed to prompt the application owner to engage leads  at each turn using a variety of methods to create a personalized experience for the development and maintenance  of the desired value laden business to customer relationship.

Please post any questions or comments using the form below.

– Joel

Resources to read if you’d like to follow along:

  • Sales Funnel
  • Inbound Marketing
  • The Referral Engine
  • CRS Prototype – Email Contact System – how to use it.

    I’ve set up the email contact process for the Customer Response System.
    Embedding this frame into your page will give you instant contact support without exposing your email address to spam bots. Check it out in action at:

    It’s free to use and all information passed through this system is confidential. If you are interested the contact me through the site or this blog and we’ll see about registering your site for the service. Once the site is set up using the system is as simple as embedding the following iframe in the html of your site.

    <iframe id=”CenterPage” src=”http://www.catontech.com/contact/index.php?AP=yoursite.com” scrolling=”no” frameborder=”0″ style=”border:none; overflow:hidden; width:300px; height:200px; margin-left:auto; margin-right:auto;” allowTransparency=”true” align=”center”> </iframe>

    Here are some additional non essential values that you can customize.
    BG – Background Color : Six digit hexadecimal value without the hash mark. {examples: black 000000, white FFFFFF}
    FG – Text Color : Six digit hexadecimal value without the hash mark.
    SW – Display Width in pixels : Enter numeric value only.
    SH – Display height in pixels : Enter numeric value only.
    DB – Write to database: 1 = true, 0 = false, defaults to true.

    Example of full customized url:
    <iframe id=”CenterPage” src=”http://www.catontech.com/contact/index.php?AP=yoursite.com&BG=90ee90&FG=002300&SW=300&SH=200″ scrolling=”no” frameborder=”0″ style=”border:none; overflow:hidden; width:300px; height:200px; margin-left:auto; margin-right:auto;” allowTransparency=”true” align=”center”> </iframe>

    Let me know how this works for you.

    Joel

    Customer Response System – CRS – Features

    A relevant experience:

    Yesterday I was at McAlister’s deli enjoying some good food and service with my wife when we noticed a blackboard behind the counter with a large 69 written on it. When we asked the clerk what that number was, she told us that it was their customer rating that they received from their feedback form on their website and that they needed to get to at least an 80. I was intrigued a little, as this customer response web application has been brewing in my head for about eight months now, so after I sat down to eat, I pulled the site up on my Sony Experia X10 android phone. I was able to locate the feedback form with very little effort and fill it out with a bit more effort as it was not formatted for a mobile device. I gave the restaurant a great score for the food and service because we eat there almost every week and the do a great job on both aspects every time. Now if you’re wondering why I’m going on about a restaurant on a technology and business blog… see below.

    Conclusion: Businesses are ripe for mobile enabled customer survey form and contact forms but the solution isn’t out there yet.

    How CRS will meet these needs.

    • provide mobile enabled interfaces.
    • provide contact forms delivered to the device without requiring the user to enter a long url on a small mobile device keyboard.
    • provide and avenue to present the customer with a compelling offer.
    • provide a flexible database driven survey framework allowing a high degree of customization without any coding.
    • provide a complete third party solution that integrates with the businesses current IT infrastructure without requiring effort or changes on the part of the businesses IT department.

    The prototype for this solution is already in development. How can these concepts be improved?

    I’m listening

    Joel

    Catontech’s Web Effectiveness

    Just a quick little post. I recently graded two of the big boys in my area against Catontech.com and both of them came out with lower scores for market effectiveness. I’m really pleased with this as I just started pushing to improve this a week and a half ago.

    Competitor # 1: 41

    Competitor # 2: 29

    Both sites looked good with real clean presentation and were easy to read so that makes it even better.

    I’ll be posting more on this topic soon and I’d be happy to discuss any questions you may have about what I’m doing to improve market effectiveness on the web.

    Rock on…

    – Joel

    Replacing Windows – And Saving Money

    A couple years ago I set out to totally replace Windows as my operating system of choice. I wanted to use Linux and open source software for everything I needed on the PC. Two years later I’m happy to announce that I’ve mostly reached that goal with the exception of tax preparation software, I’m using Linux and open source software for the following tasks.

    Word Processing: Open Office

    Spreadsheets: Open Office Database: Mysql, phpmyadmin

    Web Browsing: Firefox, Opera, Google Chrome and others.

    Email: Thunderbird Audio Processing: Audacity

    Audio Ripping: VLC

    Video Viewing: Adobe Flash, VLC, Xine, Media Player

    Software Development – Web Development: NetBeans IDE, Eclipse, Cssed and others.

    Remote Desktop: Gnome-RDP, Tight-VNC Viewer, SSH

    Remote Administration: Webmin

    Gaming: SpringLobby – RTS, PlaneShift – RPG

    This list is far from complete. I’ve found that no matter what the task or objective, with a little research, I can find an open source project that other people in the community are working on and use it to solve my problems. I can’t imagine ever going back to Windows and paying for functionality again. – Joel