Guidelines for writing great articles

Part of my efforts with the Mississippi Magic Magazine involve setting up guidelines for writing great articles.  If you are wondering why a technologies consultant is posting guidelines on writing great articles then let me explain.  We are in the business of creating success in our constituents that we partner with through consulting and development.  That being said… Mississippi Magic Magazine provides an outlet of expression for people and businesses in Mississippi but it does not employ writers to produce magazine content.  Therefore, all the writing done on the Mississippi Magic Magazine is done by volunteer writers that have a vested interest in the community.  From business owners to pastors of churches, people active in leadership in the community provide all of the content found in magazine.  To make this a profitable venture for each of them, we’ve found it necessary to publish a guidelines for writing great articles.


  • People like to do business with those they are familiar with.   Through connecting with our community through your articles, you’ll lower the barriers that people have to traditional broadcast style advertising communications.  .
  • Articles will be broadcasted to the RSS subscription readership.
  • Articles will be indexed by search engines so that anyone looking the information you provided will find it and you on the internet.
  • Articles will spread in a viral method through through social media sites such as twitter, facebook, and linked in.
  • Unlike traditional media, articles written will be available online well into the indefinite future.
  • Articles will link your thoughts, expertise, and methods to your perceived value as a solutions provider and allow people to reach you.
  • Articles always make the front page when they are published.
Good practices:
  • Offering needed information to make an informed decisions.
  • Offering solutions by showing how to solve a problem.
  • Providing lists of methods or resources.
  • Expounding upon a subject.
  • Offering information about events by featuring information, pictures, and video covering people in the community.
  • Praising and pointing out the good about others.
  • Simplifying complex information, instructions, or events.
  • Slandering others.
  • Defaming others.
  • Advertising your products or services.
  • Soliciting business.
Using these methods, community leaders can provide invaluable content that leads people in the community to them as a provider of services and goods.  Through the relationship formed between the reader and author in the magazine articles these leaders have an inroad to the reader when the reader seeks to find a provider for a need or want that the author can fulfill.
This style of marketing defined in these guidelines for writing great articles are known today as inbound marketing.  By using them you’ll get found on the internet and connect with your customer.
– Joel

Publishing tips for Blogs to improve Search Engine Optimization

Eight simple publishing tips for blogging to improve SEO

  1. Articles should be informative and entertaining. There is no substitute for creating remarkable content.
  2. Articles must be focused on the targets you have specified for your site and blog. By staying with the subject matter you specified you will build depth in your blog that will improve your ranking for the search engine keywords you will need to attract leads you can convert to customers. Use your personality in your style, but do not publish articles about personal issues that do not relate your targets.
  3. The title of the article must be well thought out and eye catching and should contain keywords.
  4. Use headings in the article and include keywords in them.
  5. Articles should be about a page long. If your topic covers a lot of material then break it up into as many articles as needed and publish them as a series. This will keep the length of the article short enough to maintain the readers attention and keep them interested.
  6. Publish frequently and do not worry about being perfect in every thought as the discussions that will occur will refine your thought process and you will learn from the experience while building SEO.
  7. Permalinks – the blog article’s url: should contain keywords as search engines routinely analyse these to determine subject and content.
  8. Be sure to place meta tags in the document

If you know of some tips I could include here comment on them below.

– Joel